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Lady Bird Istanbul is a new Social Enterprise/Social Business of the magnificent Istanbul with a mission of creating a new Istanbul Icon inspired from the spirit of the Turkish traditional simit carts, which resonates with an inspiration of social/shared based economy. At Lady Bird Istanbul, we sell 'New Simit' as well as the products and publications of other carefully selected organisations, charities as well as social entrepreneurs as well as generating promotional and advertisement revenues through several different schemes.. 

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'New Simit' is savory and sweet filled special pastry. We aim to create job opportunities predominantly for disadvantaged youth and also to fund 'our Trust' - aiming to help the people who are more disadvantages and youth in well-being through several channels in Turkiye and more.

 

This project is not a fund raising organisation but a simple business plan set up with a pure vision of service to society, especially the new generations who are the future.  In that instance we are working on creating a Lady Bird network for partnership with several charities/communities and private and other organisations with a good heart.

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Our target and what we do in a nutshell:

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-Creating a simple business model, such as street food, that, on one hand giving hope to the ones in need; and on the other hand planting the seeds of the old imarethane (food pantries) culture of this land to help and feed the in-need people and the students through the funds of this business model. At the food pantries; university students and the youth at the age of university students could come and have their meals for free and benefit from several events/workshops on the topics around the art of natural living and social entrepreneurship  .

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- Our business model also include the sponsorship /advertisement revenues of several brands on the Lady Bird Istanbul carts with their products and/or in Lady Bird Istanbul Magazines (for kids and adults), which will be a free Istanbul magazine distributed in the Istanbul metro stations at Lady Bird Istanbul carts.

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- We also sell several promotional products (mugs, T-shirts, key chains, toys etc) of Ladybird Istanbul and Mr and Mrs Ladybird who are the love vibrating characters of the scheme who will tell the story of the Unity.

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-We strongly believe that no one should be in hunger and/or beg and lacking their basic nutritional needs to protect the dignity of being a human as a community.

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-Our food pantries (similar to the traditional imarethane's) will collaborate with fair trade organisations, local farmer  and will do its best to feed the public with natural food. 

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-Promoting unity through diversity with equal opportunities for everyone and be inspiration for social economy. 

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Simit is originally a Turkish pastry mainly sold on the street of and resonates a comfort food for everybody, anytime of the day and for every pocket. So it became our inspiration for our logo, 'Circle of Hope'.

 

 

 

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New Simit & Circle of Hope
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Watch our below introductory animation video inspired with the story of the Creation. Thank you to Mercan Dede for the beautiful tune.

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